Nivea Country wide Roadshow

Sun King Activations
April 29, 2014

Nivea Country wide Roadshow


We conducted a successful countrywide Nivea Roadshow and Van sales that lasted for a whole month. Our goal was to introduce a new brand of Nivea which was Rich Nourishing Cocoa into the market, generally promote sale of Nivea products countrywide, brand outlets that sold Nivea products, recruit new outlets to sell Nivea products and to create brand awareness in our target markeet.

We also awarded customers who bought our products and those who participated in our fan activities during the countrywide roadshow. The promotion was successful as we managed to traverse the whole country selling and promoting the Nivea brand.